Hey there,
Pay per click (PPC) refers to a type of advertising in which the advertiser pays for each click on one of their ads. This can sometimes be a fixed amount of money per click, but more often it takes the form of a fixed daily budget, with the value of each click fluctuating based on factors like competition and search volume. CPC is a metric that measures the cost per click. Cost will vary based on factors like how much competition exists for the keyword and fluctuations in search volume. CPC is sometimes used to refer to PPC advertising as a whole. Technically, this makes it a synecdoche.
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