American Express is expanding into financial planning. With a little help from a seven-person startup called BodesWell.
This week, the slot xo credit card giant launched its first self-service digital financial planning tool dubbed “My Financial Plan (MFP).” The six-month pilot began July 11 with select Amex card members approx. 25,000 people
American Express is quietly investing in BodesWell in late 2020 through venture capital firm Amex Ventures. since then Financial services giants also partner with small startups.
To develop financial planning tools for users This new product is designed to give users a complete picture of their financial health. and help them build and achieve important life goals such as buying a home or retirement.