How do you know if your company needs white papers?

Of course, this definition is too narrow and overlooks a bunch of important characteristics that no white paper can do without. So, let me add it a bit:

- The white paper does not impose anything and does not contain advertising. It helps users to solve their problems and only because of this inclines them in favor of the described product.

- The white paper is used at different stages of the conversion scenario, but always before the sale, not after.

- The white paper should be written in formal language in a narrative form.

- The volume of the white paper is at least 6 pages. Moreover, in the west, it can be called a small brochure, and a 100-page report.

- The white paper presents facts, not someone else's opinion.

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